Disadvantages Of Internet Marketing

Profit making from Internet marketing may not be immediate and the start-up cost of a website can be much. Although the Internet presents a company or business to more people one still has to worry about getting the right hardware and software for it, the maintenance costs and the cost of building the website.


Some customers have a preference for buying things in person. They only use the Internet to get the information they need concerning a product they want to buy. If your website sells laptops, for instance, they may browse through your website to see the different laptops and the specifications, but later they will buy a laptop from a store. Thus they use the website to make comparisons.


Your marketing strategy has to be updated constantly to ensure it doesn't get outdated. This is because the rules of trade are rapidly changing. The human touch obtainable in stores is lacking in Internet marketing. The heavy reliance of Internet marketing on technology makes your website open to technical faults.